Social Media Trends and Challenges

Just about all colleges these days have some presence in social media, although many colleges are only starting to figure out what they are doing and to develop strategies.

On Wednesday, August 25, at 1 p.m. Eastern, participants in this Inside Higher Ed audio conference will hear from two consultants to colleges who helped lead a national survey for the Council for Advancement and Support of Education on colleges’ use of social media.

They will discuss the survey’s findings and implications -- and the ways colleges can move from simply having a Facebook page to knowing why they do, and making efficient use of social media.

The presentation will cover:

• The results of the national survey of colleges’ use of social media
• Trends in financing and staffing of colleges’ social media efforts.
• The ways colleges measure success (and might measure success).
• Characteristics of effective social media programs.
• The types of policies colleges have (or might have) to promote effective use of social media.

The program will feature a 30-minute presentation and a 30-minute question-and-answer period. The entire program will last one hour.

The audio conference is ideal for:

• Alumni affairs
• Development
• Admissions
• Marketing
• Communications
• Senior administrators
• Deans

This audio conference, "Social Media Trends and Challenges," costs $199 for a single telephone line; listen yourself or with a group around a conference table. (Institutions wishing to have multiple people participate from separate locations may need to purchase additional lines.) Register early -- through Tuesday, August 10 -- and the cost is only $149. Upon registering, you'll be e-mailed information about how to dial in. The day before the conference, we'll send you a PowerPoint that you can use to follow along with the presentation. This is an audio-only conference; you will not need to be connected to the Internet to participate.

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About the presenters:

Michael Stoner is president of mStoner, a marketing communications
consulting firm that works with schools, colleges, and universities.
Clients include the George School, Brown University, Princeton
University, Ball State University, Union College, and many others.

Bill Hayward is senior associate for higher education at Slover Linett. His career has been in higher education research, including serving as director of the Office of Institutional Research at Northwestern University.

About Inside Higher Ed:

Inside Higher Ed is the leading source of free news, jobs and commentary for professionals in higher education. Sign up for your free daily e-mail alert at https://www.insidehighered.com/sign_up.