Commercial models may be evolving, but the need for fast, accurate brand and sales performance analysis and reporting is a constant. Pharma brand and commercial support functions are charged with doing more for less — less time, less resources, less money — yet still deliver the insights needed to drive growth and enable competitive advantage. Join IMS experts as they share best practice approaches and real-world case studies that demonstrate how to:

• Gain a clearer picture of market, competitive and product dynamics — what’s driving or inhibiting growth
• Enable more effective, efficient and responsive commercial operations
• Leverage new technologies to embed the power of business intelligence in sales and marketing activities

Rethinking Commercial Analytics: Critical Imperatives for Today's Pharma Companies

Wednesday, May 23, 2012
12:30 PM ET

Presented by Pete Harbin and Jay Margolis

Given today's market realities, change is imperative. Companies must maximize commercial investments and improve brand performance.  Faster, better analytics and integrated business intelligence are critical, but how can you simultaneously transform commercial analytics — and your bottom line?  From system architecture and technology platforms to audience considerations and new KPIs, IMS experts will outline how companies can drive better decision support, reduce complexity and lower operational costs.

• What must be evaluated as you assess the value of the current commercial ops function, revamp core processes and rethink analytic support structure and activities?  How can you enable easy access to centralized, integrated information while maintaining quality and consistency?
• What audience considerations — Executive, Brand Management and Marketing, Managed Care, Sales Management and Field Sales — must be accommodated?  How can companies ensure that only relevant and critical information gets to individual decision-makers, and gets there faster?
• How can you deliver a truly integrated view of business performance — one that incorporates patient, prescriber and payer influence? 
• Which KPIs are the ‘right’ ones for managing Sales and Marketing activities?  How can companies achieve greater strategic and process alignment across key commercial areas, drive standards, and provide consistent KPIs?
• What’s the role of mobile technology in BI and commercial analytics?  What must companies consider as they revamp BI support and commercial operations processes?
  

Making Intelligence Actionable: No Longer Mission Impossible

Thursday, May 31, 2012
12:30 PM ET

Presented by Chris Garabadian and Jay Margolis

Transforming information into insights that are truly actionable has long been the goal of business intelligence. Simultaneously integrating provider, patient and payer perspectives, addressing the latest market dynamics, understanding the competitive landscape, incorporating real-time performance metrics and supporting the needs of multiple audiences remain a big challenge for pharma despite significant advances in technology and the availability of rich, granular information. In this presentation, IMS leaders reveal best practices and share real-world case studies of pharma companies who have made actionable intelligence possible.

• How can you shift from retrospective views and static KPIs to more forward-looking, leading indicators and action-based metrics?
• How can technology be leveraged to push alerts and critical information to the field force?
• How should you rethink BI architecture to deliver insights – not just data
• How should data integration be improved to increase speed to insight?
• How can BI be integrated with CRM and other support systems?

Goin' Mobile: Strategies for a More Effective Field Force

Tuesday, June 19, 2012
12:30 PM ET

Presented by Pete Harbin & Viren Kavia

The tablet craze is sweeping across the pharma industry, opening up revolutionary new ways for sales representatives to engage with physicians and other key stakeholders.  But pharma needs to go beyond the buzz and take advantage of other tangible benefits, leveraging nascent mobile technology to more effectively and efficiently put actionable, easily understood business intelligence in reps’ hands.  In this webinar, IMS experts will provide a vision for the future of mobile technology and business intelligence, as well offer practical considerations that every company must weigh when looking to drive even greater strategic advantage.  Real-world case studies will highlight how other leading-edge companies have implemented mobile BI solutions.

• What new possibilities do tablets represent beyond basic detailing efforts?  How can tablets/mobile technology drive more effective prescriber engagement?
• What must companies prepare to ‘go mobile?’  Which questions should they be asking of their external partners — as well as internal support functions?
• Which existing tools and dashboards can be integrated into mobile applications?
• What are the decision points that must be evaluated when moving from on premise to mobile BI?  What must be assessed to assure a successful implementation?
• Although tablet technology is just gaining momentum, what’s next — and what must be considered now to be better positioned in the future? 
  

The Impact of Big Data: Raising the Table Stakes for Master Data Management

Thursday, July 26, 2012
12:00 PM ET

Presented by Dave Lucey and John Busalacchi

More data and new data are rapidly being created across the healthcare continuum and within the enterprise. Transaction-level information is more voluminous than ever, and new sources — including unstructured data such as health records — are on the rise. Big Data offers unprecedented opportunities to improve customer engagement and better track product performance, but these opportunities won't materialize without a vision of how to manage this massive information influx. The benefits will be realized only via proper data aggregation, and integration and ongoing maintenance.

In this webinar, IMS experts will offer guidance on developing — and implementing — a master data management strategy that addresses the Big Data challenge and enables success across companies of all sizes.

• How can IT organizations manage the influx of data to optimize utilization by commercial functions such as Sales and Marketing?
• In which tools and technologies should an organization invest? Are new investments even necessary?
• What skills, activities and intellectual property should companies retain in house, and where are the opportunities to drive an optimal, best-in-breed solution?
• Will Big Data necessitate any changes to existing information management strategies? Who needs to be involved in setting the strategy and direction of an enterprise-wide framework to support this?
• Is master data management in a cloud environment a viable alternative for managing Big Data?